WINE AND ICE CREAM
A Surprising Pairing of Marche Excellence
02 JULY 2024
The combination of wine and gelato has reached a new and extraordinary dimension thanks to an exclusive event organized by the Consorzio dei Vignaioli delle Marche in collaboration with Paolo Brunelli, master gelato maker and culinary innovator. Hosted at the modern and dynamic Brunelli Factory, participants enjoyed a one-of-a-kind sensory experience, exploring the authentic and innovative flavors of Marche through the union of two regional excellences: local wines and high-quality artisanal gelato.
An Exclusive Tasting Journey
The event offered guests the opportunity to savor a curated selection of fine wines from the Consortium’s wineries, perfectly paired with artisanal gelato creations by Paolo Brunelli. Each pairing was meticulously crafted to enhance the unique characteristics of both, delivering unexpected combinations that delighted and amazed all in attendance.


Innovation Meets Tradition in Marche Flavors
Paolo Brunelli, renowned for his ability to innovate while respecting the roots of tradition, used local Marche ingredients to craft unique gelato flavors deeply tied to the region’s culinary heritage. His creativity transformed gelato into the perfect complement to the selected wines, opening new possibilities in the world of gastronomic pairings.
Brunelli Factory: A Hub of Innovation
The Brunelli Factory, which hosted the event, stands as a perfect example of innovation in service of Marche’s traditions. This cutting-edge space provided an ideal setting for an event that celebrated not just flavors but also the creative spirit and quality that define the region.
Le Marche: Excellence and Innovation
This event once again showcased Marche’s ability to innovate while staying true to its roots. It was a unique opportunity to rediscover gelato as a versatile and sophisticated element, capable of harmonizing with the region’s finest wines, and to celebrate the enogastronomic excellence that makes Marche truly exceptional.