CELEBRATING THE HUMAN SIDE OF WINE

It’s time to tell the story of wine in a different way – moving beyond technical jargon and tasting techniques to focus on the people.

t’s time to tell the story of wine in a different way—moving beyond technical jargon and tasting techniques to focus on the people. Not just the producers and winemakers, but also those who work alongside them, helping to achieve their goals and bring their vision to life, whether in the market or at the winery. For both producers and the professionals who collaborate with them, sharing the human side of their work is becoming increasingly important.

There’s more to the world of wine than vineyards, bottles, and production techniques. What truly makes the difference are the motivations that drive someone to become a winemaker or to collaborate with them. These stories bring authenticity and depth to the wine experience, creating a connection with consumers that transcends the product itself.

To highlight these stories, we’ve launched a new video interview series, presented in bite-sized episodes. This format allows producers and their collaborators to share their personal motivations—like why they chose to work in the wine industry—or provide insights into what’s happening in their winery, such as during harvest season (captured in our “My Harvest” episodes).

Our approach uses simple, direct, and jargon-free language, ensuring the stories are accessible to everyone. Whether you’re a wine enthusiast or simply curious about the authentic and sustainable world of artisanal winemakers like the Vignaioli delle Marche, these interviews are designed to inspire and connect with you on a personal level.